About Me

I am a results-driven expert in Marketing, Branding, Digital, and E-commerce with 8+ years of deep experience in building brands and accelerating digital sales growth in the Vietnamese market.

My passion lies in translating complex business strategies into intuitive, applying strategy in full stack with high-impact Digital and E-commerce solutions, return spectacularly ROI - ROAS for business model.

My work focuses on:

Leading 360-degree branding campaigns, achieving an average 45% increase in brand awareness and securing 90% aided awareness for new product launches.
Accelerating E-commerce through strategic partnerships with Lazada, Shopee, and TikTok Shop, driving $1.5M in GMV and 45% YoY growth in online sales.
Optimizing Digital Performance by spearheading full-funnel digital campaigns that resulted in a 40% reduction in Customer Acquisition Cost (CAC) and a 28% increase in online conversions.
Applying cutting-edge technology like AI-driven predictive customer segmentation to increase email marketing CTR by 33%, and pioneering Trade Marketing solutions such as AR-powered in-store displays, which boosted trial rates by 30%.

What I am Doing

Marketing and Strategy

AI-Powered Brand Strategy: Designing data-driven, 360-degree campaigns by integrating AI tools (Gemini, DeepSeek) for analysis, leading brands to achieve an average 45% increase in brand awareness.

Branding and Style

Brand Love and Equity Cultivation:Directing 8+ TVC productions and launching "Trad - Digi 365" narratives that improved Brand Recall by 50% and boosted Net Promoter Score (NPS) by 20 points. .

Digital Performance

Full-Funnel CAC Optimization: Managing and optimizing multi-channel digital campaigns (SEO/SEM, Social, Programmatic) resulting in a 40% reduction in Customer Acquisition Cost (CAC) and a 28% increase in online conversions.

E-commerce and Retail Tech

Omnichannel GMV Acceleration: Leading E-commerce partnerships (Lazada, Shopee, TikTok Shop) to drive $1.5M in GMV and 45% YoY growth in online sales , pioneering AR-powered in-store trials (boosted trial rates by 30%).